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| 內容簡介： |
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《礼仪文化英语》共分四个模块八个单元。四个模块为学术及申请礼仪模块、形象礼仪模块、交际礼仪模块、旅行及就餐礼仪模块。这四个模块分别由两个单元组成。学术及申请礼仪模块由学术礼仪和申请礼仪两个单元组成，形象礼仪模块由着装礼仪、仪容仪表和姿势礼仪两个单元组成，交际礼仪模块由会面及问候礼仪、往来礼仪组成，旅行及就餐礼仪模块由旅行礼仪和就餐礼仪两个单元组成。每个单元根据内容的不同分为2～4课，每一课都包含图片、导入性案例／问题及两篇课文，每篇课文都附有重点单词和短语。课后练习则包括与礼仪文化密切相关的翻译、问答、角色扮演、个人陈述等，旨在提高学生的输出能力，帮助学生更好地积累礼仪文化知识，提高个人素养、跨文化交际能力及外宣能力。
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| 目錄：
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Module I Academic and Application Etiquette
Unit One Academic Etiquette
Lesson One Campus Etiquette
Part A Getting Started
Part B Intensive Reading: Campus Etiquette
Lesson Two Presentation Etiquette
Part A Getting Started
Part B Intensive Reading: Presentation Etiquette
Unit Two Application Etiquette
Lesson One Email/Letter Etiquette
Part A Getting Started
Part B Intensive Reading: Email/Letter Etiquette
Lesson Two Basic Interview Etiquette
Part A Getting Started
Part B Intensive Reading: Basic Interview Etiquette
Lesson Three Telephone/Video Interview Etiquette
Part A Getting Started
Part B Intensive Reading:Telephone/Video Interview Etiquette
Module II Appearance Etiquette
Unit One Dressing Etiquette
Lesson One Dressing Etiquette for Different Occasions
Part A Getting Started
Part B Intensive Reading. Dressing Etiquette for Different Occasion
Lesson Two How to Dress Appropriately
Part A Getting Started
Part B Intensive Reading: How to Dress Appropriately
Lesson Three Appropriate Dress Worldwide
Part A Getting Started
Part B Intensive Reading-Appropriate Dress Worldwide
Unit Two Grooming and Posture Etiquette
Lesson One Personal Hygiene and Grooming
Part A Getting Started
Part B Intensive Reading: Personal Hygiene and Grooming
Lesson Two Non-verbal Communication Etiquette
Part A Getting Started
Part B Intensive Reading. Non-verbal Communication Etiquette
Lesson Three Public Manners Worldwide
Part A Getting Started
Part B Intensive Reading.. Public Manners Worldwide
Module III Communication Etiquette
Unit One Meeting and Greeting Etiquette
Lesson One Shaking Hands
Part A Getting Started
Part B Intensive Reading. Shaking Hands
Lesson Two Introduction and Self-introduction
Part A Getting Started
Part B Intensive Reading: Introduction and Self-introduction
Lesson Three Business Cards
Part A Getting Started
Part B Intensive Reading: Business Cards
Lesson Four Salutation
Part A Getting Started
Part B Intensive Reading: Salutation
Unit Two Etiquette of Human Intercourse
Lesson One Visiting Etiquette
Part A Getting Started
Part B Intensive Reading: Visiting Etiquette
Lesson Two Gift-giving Etiquette
Part A Getting Started
Part B Intensive Reading: Gift-giving Etiquette
Lesson Three Etiquette on Important Occasions
Part A Getting Started
Part B Intensive Reading: Etiquette on Important Occasions
Module IV Traveling and Dining Etiquette
Unit One Traveling Etiquette
Lesson One Visa Etiquette
Part A Getting Started
Part B Intensive Reading: Visa Etiquette
Lesson Two Trip Etiquette
Part A Getting Started
Part B Intensive Reading: Trip Etiquette
Lesson Three Hotel Etiquette and Traveling Abroad Etiquette
Part A Getting Started
Part B Intensive Reading: Hotel Etiquette and Traveling Abroad Etiquette
Unit Two Dining Etiquette
Lesson One Chinese Dining Etiquette
Part A Getting Started
Part B Intensive Reading: Chinese Dining Etiquette
Lesson Two Western Dining Etiquette
Part A Getting Started
Part B Intensive Reading: Western Dining Etiquette
Lesson Three Chinese Food Culture
Part A Getting Started
Part B Intensive Reading: Chinese Food Culture
Answer Key
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