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| 內容簡介： |
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本教材以安徽黑钰颜料新材料有限公司（Black Diamond Material Science Co., Ltd.）的进出口业务为主线，以其生产、销售色素炭黑所涉及的国际商务活动为背景，真实地再现了该公司及其相关合作方在处理进出口业务过程中的商务英语交际情境。本书分为六大模块（Module），即建立业务关系（Establishment of Business Relations）、商务旅行（Business Travel）、商务接待（Business Reception）、贸易展会（Trade Fair）、商务谈判（Business Negotiation）和后续服务（Follow-up Service）。
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| 關於作者： |
凌双英，女，1970年3月出生，中共党员，文学硕士，教授，高级双师型教师，教育部职业院校外语类专业教学指导委员会委员、安徽工作组组长，教育部高职英语课程标准研制专家组成员，安徽省外国语言文学学会高职高专外语教学工作委员会主任委员，省级教学名师，省级商务英语专业带头人。公开发表学术论文15篇；主编国家级规划教材2部、省级规划教材2部，主编其他公开出版教材5部，公开出版译作1部；主持教育部高等职业教育创新发展行动计划商务英语骨干专业、省级商务英语高水平高职专业、省级商务英语口语精品课程、省级《商务英语口语》规划教材、省级高职高专专业带头人培养资助项目、省级人文社科项目等省级教科研项目11个，主持校级教科研项目5个；荣获省级教学成果奖9个，校级优秀教学成果奖7个；多次指导学生荣获全国大学生英语竞赛一等奖、安徽省职业院校技能大赛英语口语竞赛一等奖。
周锋锐，安徽黑钰颜料新材料有限公司董事长。
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| 目錄：
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Module One Establishment of Business Relations
Unit 1 Company Introduction
Unit 2 Product Introduction
Unit 3 Business Introduction
Unit 4 Consultation and Chatting
Module Two Business Travel
Unit 5 Visa Application
Unit 6 Flying Abroad
Unit 7 At the Hotel
Module Three Business Reception
Unit 8 Meeting
Unit 9 Visit
Unit 10 Business Meals
Unit 11 Farewell
Module Four Trade Fair
Unit 12 Preparing for Trade Fair
Unit 13 At Trade Fair
Unit 14 Trade Fair Follow-up
Module Five Business Negotiation
Unit 15 Offer and Counter-offer
Unit 16 Price and Payment
Unit 17 Packing, Delivery and Insurance
Module Six Follow-up Service
Unit 18 Inspection, Quarantine and Clearance
Unit 19 Feedback
Unit 20 Complaints and Claims
Bibliography
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| 內容試閱：
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Knowledge for selling is obtained in two ways: First， most companies provide some formal sales training that teaches information through preliminary training programs and sales meetings. Second， the salesperson learns through practices and experience. Experience is the best teacher for the beginning salesperson.
Sales training is the effort an employer puts forth to provide the opportunity for the salespeople to receive job-related culture， skills， knowledge， and attitudes that result in improved performance in the selling environment.
Successful companies thoroughly train new salespeople and maintain ongoing training programs for their experienced sales personnel. Companies are interested in training primarily to increase sales volume， salespeople productivity， and profitability.
Like many professional careers， selling is a skill that is truly developed mainly through experience. Sales knowledge obtained through education， reading， formalized sales training， and word-of-mouth is helpful to enhance overall sales ability， but actual experience is the critical source of sales knowledge. Some sales managers hire only experienced people to fill marketing staff positions unless they have had field sales experience with the company or a major competitor.
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