Part One Management of Publishing Industry in General
Chapter 1 Publishing Management Theory and Practice
Section A Strategic Planning—Top Management of Publishing Firms
Section B On Management to Meeting the Specific Needs of Coume
Chapter 2 Corporate Organization and Structure
Section A Simon Schuster
Section B Univeity Presses
Part Two Career Opportunities in the Publishing Industry
Chapter 3 Book President and Packager
Section A Book President
Section B Book Packager
Chapter 4 Editor-in-Chief and Senior Editor
Section A Editor-in-Chief
Section B Senior Editor
Chapter 5 Executive Secretary and Financial Manager
Section A Executive Secretary
Section B Financial Manager
Chapter 6 Middle-level Manage
Section A Marketing and Advertising Director
Section B Art Director?
Part Three Publishing Industry in the 21st Century
Chapter 7 Irrational Exuberance and Technological Impact
Section A Irrational Exuberance
Section B The Impact of Technology and the Internet on Copyright
Protection and Book Sales
Chapter 8 Publishing Confronts the 21st Century
Section A The Future Is Not What It Used to Be
Section B Substantive Problems Confronting the Book Publishing
Industry
Appendix: Key to Reading Compreheion Questio
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