CHAPTER ONE Introduction to News and the Medium
I. News
II. News Values
III. Hard News and Soft News
IV. Media
V. Newspapers and Magazines in USA and UK
VI. News Agency
CHAPTER TWO Introduction to Sections of Medium
Sections of a Newspaper
CHAPTER THREE Understanding News Headline
I. Knowing Newspaper Headline
II. Features of the English Newspaper Headline
III. News Headline Grammar
IV. Rhetorical Devices Of English Newspaper Headline
V. Different Types of Newspaper Headline
VI. Headline Vocabulary
CHAPTER FOUR Readihg News Lead
I. News Lead and Summary Sentence
II. Direct Lead
III. Delayed Lead
IV. The Inverted Pyramid Form
V. Understanding News Lead
CHAPTER FIVE Different News Types
I. News Types
II. The Layout of Newspaper
CHAPTER SIX Advertisement Reading
I. Features of Advertising English
I1. Classified Advertisements
II1. Cultural Differences in Advertising Texts
CHAPTER SEVEN Methods of News Reading
Critical Reading
CHAPTER EIGHT Introduction to Internet News Reading
I. The Superiority of Internet as a Mass Medium
II. Linguistic Features of Internet News
III. The layout of Newspaper Website
IV. How to Search News on the Internet
CHAPTER NINE English-Chinese News Translation
I. Translating News Headlines
II. Translating News Leads
III. Translating News Body
IV. Cultural Awareness in English-Chinese News Translation
CHAPTER TEN Introduction to English Newspaper Formats
I. Broadsheet
II. Tabloid--A sensational, Gossip-filled Newspaper
III. Compact Newspaper--Tabloid Format Newspaper
IV. Berliner format
V. Switch to Smaller Sizes
CHAPTER ELEVEN NewMedia
I. Interactivity and New Media
II. Microblog--an Information Platform of New Media Era
III. Twitter Sina'' s Weibo
IV. Viber and Wechat
V. Newspapers in New Media Context
CHAPTER TWELVE Making a Newspaper
I. Technical Support
II. Making Your Own Classroom Paper
III. Resources
CHAPTER THIRTEEN Selected News Stories
APPENDIX Journalistic Vocabulary
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