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| 內容簡介: |
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商务英语阅读是一种针对专门用途英语的阅读,它不仅是基础英语阅读的延伸,更是商务知识的获取过程。一般来说,商务英语阅读课程的讲授对象为高等院校商务英语专业的中低年级学生或者经济管理相关专业的学生。这些学生的共同特点是:拥有相当的词汇量,掌握了一定的英语基础知识,能够阅读中等难度的英文资料;但是普遍缺乏商务背景知识的了解,对商务英语术语也较为陌生。因此,《新编商务英语阅读》的编写旨在培养读者阅读和理解英文商务相关文章的基本技能,有效获取商务信息的能力,熟知商务英语术语,为他们进一步学习商务专业课程或从事商务相关工作打下坚实的基础。本书由石成舫、朱曦主编。
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| 目錄:
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Unit One Economy
Text A Three-Way Spht
Text B China Takes a Short-Cut to Power
Text C An America Lost in Fantasy Must Recover Its Dream
Unit Two Interntional Trade
Text A China''s High-Tech Exports Suffer RAsing Trade Friction
Text B Economics Focus from Mao to the Mall
Text C An Uphill Battle for Chinese Textiles
Unit Three International Finance
Text A How Much Will the Financial Crisis Hurt America''s Economic
Potential?
Text B Don''t Get Your Hopes Up
Text C The Big Mac Index
Unit Four Business Management
Text A How Long Will Google''s Magic Last?
Text B The Art of Management
Text C Nokia at the Crossroads
Unit Five Marketing
Text A Devolving Volvo
Text B The Box Rocks
Text C Basket Cases
Unit Six Accounting
Text A Shifting Regulations, Technology Reshaping CPA Work
Text B New 401 k Obligations Heaped on CFOs
Text C Audits Add Shine to Firms
Unit Seven Investment
Text A What Do Investment Banks Do7
Text B European Stocks Fall for Fifth Day as Oil Surges on Libya
Unrest
Text C Managing Debt and Credit
Unit Eight Serviee Industry
Text A Mobile Services in Poor Countries Not Just Talk
Text B Hotels and Lodging Industry Outlook
Text C Chinese Mainland Travelers Outspend and Outdo Greater
China Compatriots
Unit Nine Network E-life
Text A Online Tour Companies See Growing Market
Text B E-life
Text C Internet Ghostwriters, Team-Buying and More: China''s New
Media in 2010
Unit Ten Employment
Text A Labor Shortage Reflects Shifting Situation
Text B Internship
Text C Career Advice for the Generation Post 90s
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