Unit1 Business Kaleidoscope
Section Ⅰ Lead-in
Section Ⅱ Reading What Is Business？
Section Ⅲ Language Focus
Vocabulary Business Concept
Grammar Present Simple Tee
Tralation Business Activity
Section Ⅳ Business Writing Business Lette
Section Ⅴ Listening Speaking Expressing Opinio
Section Ⅵ Business Etiquette Dos and Donts in USA
Unit2 Business Enterprise
Section Ⅰ Lead-in
Section Ⅱ Reading What Kind of Business Enterprise is Best for
You？
Section Ⅲ Language Focus
Vocabulary Company Structure
Grammar Past Simple Tee
Tralation Management of an Enterprise
Section Ⅳ Business Writing A Company Profile
Section Ⅴ Listening Speaking Presenting a Company
Section Ⅵ Business Etiquette Manne
Unit3 Business Plan33
Section Ⅰ Lead-in
Section Ⅱ Reading Business Plan
Section Ⅲ Language Focus
Vocabulary Business Terms
Grammar Future Tee
Tralation Business Pla
Section Ⅳ Business Writing Agenda
Section Ⅴ Listening Speaking Holding a Meeting d5
Section Ⅵ Business Etiquette Business Meeting Etiquette
Review 1-3
Unit4 Business Relatiohip54
Section Ⅰ Lead-in
Section Ⅱ Reading What Is Corporate Entertainment？
Section Ⅲ Language Focus
Vocabulary Business Relatiohip
Grammar Present Continuous Tee
Tralation Business Relatiohip
Section Ⅳ Business Writing Business Cards Business Greeting
Cards
Section Ⅴ Listening Speaking Socializing
Section Ⅵ Business Etiquette Greetings and Introductio in
Business
Unit5 Marketing70
Section Ⅰ Lead-in
Section Ⅱ Reading The Marketing Mix
Section Ⅲ Language Focus
Vocabulary The Four Ps
Grammar Modal Verbs
Tralation Marketing Process
Section Ⅳ Business Writing Telephone Messages
Section Ⅴ Listening Speaking Business Telephoning
Section Ⅵ Business Etiquette Telephone Manne
Unit6 Advertising87
Section Ⅰ Lead-in
Section Ⅱ Reading Advertising
Section ⅢLanguage Focus
Vocabulary Advertising Concept
Grammar Comparatives and Superlatives
Tralation Product Description
Section Ⅳ Business Writing A Short Product Description
Section Ⅴ Listening Speaking Presenting a Product
Section Ⅵ Business Etiquette What Should the Salespeon Do？
Review 4-6
Unit7 Retail Business104
Section Ⅰ Lead-in
Section Ⅱ Reading Retail Trade
Section Ⅲ Language Focus
Vocabulary Retail Concept
Grammar Countable and Uncountable Nou; Articles
Tralation Business Activity
Section Ⅳ Business Writing Business Memo
Section Ⅴ Listening Speaking Offering Help
Section Ⅵ Business Etiquette Tips for Cross-Cultural
Communication in Language
Unit8 Banking
Section Ⅰ Lead-in
Section Ⅱ Reading The Business of Banking
Section Ⅲ Language Focus
Vocabulary Banking Service
Grammar Present Perfect Tee
Tralation Business Pla
Section Ⅳ Business Writing Notice
Section Ⅴ Listening Speaking Giving and Asking for Advice
Section Ⅵ Business Etiquette Banking Etiquette
Unit9 E-Business134
Section Ⅰ Lead-in
Section Ⅱ Reading What is E-business？
Section ⅢLanguage Focus
Vocabulary E-Business Concept
Grammar Passive Ⅴoice
Tralation E-Business Activity
Section ⅤBusiness Writing Email
Section Ⅴ Listening Speaking Making Suggestio
Section Ⅵ Business Etiquette Business Email Etiquette
Unit10 Customer Service
Section Ⅰ Lead-in
Section Ⅱ Reading What Is Customer Service？
Section ⅢLanguage Focus
Vocabulary Customer Service Concept
Grammar Past Continuous Tee; Past Perfect Tee
Tralation Customer Service
Section Ⅳ Business Writing Lette of Complaint; Adjustment Lette
Section Ⅴ Listening Speaking Dealing with Complaint
Section Ⅵ Business Etiquette Ten Commandments of Customer Service
Review 7-10
Glossary
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