新書推薦：
《
運動翻轉孩子的未來（二版）
》
售價：HK$
145.5
《
百年仰望：20位名人心目中的民國人物
》
售價：HK$
151.6
《
風工房精選手織服＆小物：打造輕柔暖意的時尚衣櫥
》
售價：HK$
133.6
《
你阿德勒系的.跟著阿德勒看超越自卑的方法
》
售價：HK$
66.7
《
打造燃燒系體質的控醣增肌常備菜：鐵人三項選手＆料理研究家高橋善郎的80道高代謝燃脂料理
》
售價：HK$
95.0
《
樹懶的逆襲：當競爭成為事實，耍廢就是義務！
》
售價：HK$
103.9
《
日本人氣NO.1京大校長開講！狂放思考學：狂野發想╳放泥Funny學習，成為未來需要的全球化人才
》
售價：HK$
89.1
《
設計幀理：裝幀的藝術
》
售價：HK$
148.1
|
| 內容簡介： |
Aconciseyetexhaustivetextprovidesflexibilityintheclassroom：Astreamlinedtextallowsinstructorstoconveycurrentmarketingmanagementpracticesandtheorywhileleavingroomtoincorporateoutsidecases,simulations,andprojects.
A21stCenturyviewofmarketingbringsmodernstrategyandinformationtothetext：Acomprehensiveorganizationofthetextaroundthreemajor21stcenturythemesprovidesacurrentlensthroughwhichtoviewthefollowingsubjects:●Globalization●Technology●SocialResponsibilitybothindividualandsocietal
NEW!Chapter16:ManagingDigitalCommunications:Online,SocialMedia,andMobileaddsextendedcoverageofthelatestdigitaltrendsandtheirimpactonmarketingtothetext.
|
| 關於作者： |
PhilipKotler
現職：NorthwesternUniversity
KevinLaneKeller
現職：DartmouthCollege
|
| 目錄：
|
PARTI:INTRODUCTIONTOMARKETINGMANAGEMENT
Ch1ScopeofMarketingfortheNewRealities
Ch2MarketingStrategiesandPlans
Ch3MarketingResearchandAnalysis
PARTII:CONNECTINGWITHCUSTOMERS
Ch4BuildingLong-termCustomerRelationships
Ch5BuyingDynamicsofConsumerandBusiness
PARTIII:STRATEGICBRANDMANAGEMENT
Ch6TargetMarketing
Ch7CompetitiveandEffectiveBrandPositioning
Ch8BrandingandCoreGrowth
PARTIV:VALUECREATION
Ch9ProductMixandNewOfferings
Ch10AnalyzingandMarketingServices
Ch11ConceptsandToolsforStrategicPricing
PARTV:VALUEDELIVERY
Ch12DevelopingandManagingStrategicandIntegratedMarketingChannels
Ch13ManagingRetailing,Wholesaling,andLogistics
PARTVI:VALUECOMMUNICATION
Ch14DesigningandManagingIntegratedMarketingCommunications
Ch15ManagingMassCommunications:Advertising,SalesPromotion,EventsandExperiences,andPublicRelations
Ch16ManagingDigitalCommunications:Online,SocialMedia,andMobile
Ch17ManagingPersonalCommunications:DirectandDatabaseMarketingandPersonalSelling
PARTVII:MANAGINGTHEMARKETINGORGANIZATIONFORLONG-TERMSUCCESS
Ch18ResponsibleMarketinginaGlobalEnvironment
|
|
購物車/收銀台(0) | 在線留言板
| 付款方式
| 運費計算
| 聯絡我們
| 幫助中心 |
加入書簽
HOME
新書上架
