＂Be prepared to rethink your business, your career, your
company''s balance sheet, your organizational strategy and even the
rules of the marketplace--breathtakingly written.＂
--Atlanta Business Chronicle
＂If you read only one business book this year, make it
Intellectual Capital.＂
--Paul Saffo, Director, Institute for the Future
＂An enormously important book on a truly critical
topic.Insightful, pragmatic, fun to
read.Tom Stewart has hit a home run.＂
--Dr. Michael Hammer
＂Original, re
內容簡介：
Knowledge has become the most important factor in economic
life. It is the chief ingredient of what we buy and sell, the raw
material with which we work. Intellectual capital--not natural
resources, machinery, or even financial capital--has become the one
indispensable asset of corporations.
Intellectual Capital is a groundbreaking book, visionary
in scope and practical in applications, that offers powerful new
ways of looking at what companies do and how to lead them. It is
the first book to show how to turn the untapped, unmapped knowledge
of an organization into its greatest competitive weapon.
Intellectual Capital cuts through the vague rhetoric of
"paradigm shifts" to show how the Information Age economy really
works--and how to make it work for you and your business. Readers
will learn how to discover and map the human, structural, and
customer capital that embody the knowledge assets of a corporation;
how successful companies manage their intellectual capital to
improve performance; how intellectual capital can free-up financial
resources to dramatically increase profitability; why the rise of
the "knowledge worker" leads to new principles of managing people;
how the knowledge economy affects each of us personally in our
careers and how to capitalize on the opportunities it presents.
Intellectual Capital should be read as if the future of
our companies and our careers depend on it. They probably do.
關於作者：
Thomas A. Stewart is an award-winning member of the board of
editors of Fortune magazine. He pioneered the field of
intellectual capital in a series of landmark articles that earned
him an international reputation as the chief expert on the subject.
The Planning Forum called him "the leading proponent of knowledge
management in the business press," and Business Intelligence, a
British research group, gave him a special award for his
outstanding contributions to the field. He lives in Manhattan.
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