《Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story》 - Peter Guber - Profile Books Ltd - 香港大書城

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『英文書』Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story

書城自編碼： 2956160
分類：簡體書→原版英文書
作者： Peter Guber
國際書號(ISBN)： 9781846685576
出版社： Profile Books Ltd
出版日期： 2012-08-02

頁數/字數： 272
書度/開本： 198x129x18mm 釘裝： Paperback

售價：HK$ 105.0

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編輯推薦：

Success is won by creating compelling stories that have the power to move people. If you can''t tell it, you can''t sell it. This book tells you how to do both. It explains how to move beyond PowerPoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action.

內容簡介：

Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world''s leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story. In Tell to Win Guber explains how to move beyond PowerpPoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment. Featuring wisdom from Guber''s meetings with (and lessons from) everyone from Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored in making films), Tell to Win entertainingly shows how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal.

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