《Good Strategy / Bad Strategy: The difference and why it matters》 - Richard Rumelt - Profile Books Ltd - 香港大書城

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『英文書』Good Strategy / Bad Strategy: The difference and why it matters

書城自編碼： 2955958
分類：簡體書→原版英文書
作者： Richard Rumelt
國際書號(ISBN)： 9781846684807
出版社： Profile Books Ltd
出版日期： 2011-06-09

頁數/字數： 336
書度/開本： 204x138x32mm 釘裝： Hardback

售價：HK$ 136.5

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編輯推薦：

An explanation of how to develop and take action on strategy, in business, politics and beyond. It dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by showing that a good strategy focuses on the challenges a business faces, and providing an insightful approach for overcoming them.

內容簡介：

This is the long-awaited magnum opus from ''strategy''s strategist''. Even though everyone is talking about it, there is no concept in business today more muddled than ''strategy''. Richard Rumelt, described by "McKinsey Quarterly" as ''a giant in the field of strategy'' and ''strategy''s strategist'', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond. Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them. His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial). Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and this is his long-awaited tour de force.

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