《Gabay's Copywriting Compendium: Teach Yourself: 2010》 - Jonathan Gabay - Hodder & Stoughton Genera - 香港大書城

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『英文書』Gabay's Copywriting Compendium: Teach Yourself: 2010

書城自編碼： 2955793
分類：簡體書→原版英文書
作者： Jonathan Gabay
國際書號(ISBN)： 9781444110920
出版社： Hodder & Stoughton Genera
出版日期： 2010-06-25

頁數/字數： 720
書度/開本： 234x156x38mm 釘裝： Paperback

售價：HK$ 262.5

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編輯推薦：

If you''re someone who writes copy as part of your job or in running a business and, like everyone, occasionally struggle to produce creative, sparky copy, especially under pressure never fear; additional help in finding the right phrase or getting the punctuation and spelling right can be found right here in Gabay''s Copywriting Compendium.

內容簡介：

Do you struggle sometimes to write good, creative copy, especially when the pressure is on and the deadline''s looming? Do you sit with a dictionary, a thesaurus and the Internet open while you panic? Gabay''s Copywriting Compendium is your answer, containing a wealth of inspiring tips, ideas and descriptions to aid the writing process. Areas covered include: - Advice on spelling and grammar - Examples of rhyming words, suggested euphemisms, and odd facts. - "Top 25 Rules" section for a number of key topics, such as how to brainstorm, how to write innovative copy, and how to think creatively - How to avoid gobbledygook - Idioms, cliches, metaphors and similes Anyone in advertising, marketing or any role where copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. The easy to read layout will assist copywriters in finding appropriate help at any particular moment

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