《The Economist: The World of Business: From Valuable Brands and Games Directors Play to Bail-Outs and Bad Boys》 - The Economist - Profile Books Ltd - 香港大書城

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『英文書』The Economist: The World of Business: From Valuable Brands and Games Directors Play to Bail-Outs and Bad Boys

書城自編碼： 2955679
分類：簡體書→原版英文書
作者： The Economist
國際書號(ISBN)： 9781846681585
出版社： Profile Books Ltd
出版日期： 2009-11-05

頁數/字數： 272
書度/開本： 187x120x21mm 釘裝： Hardback

售價：HK$ 105.0

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編輯推薦：

How many billion spam emails are sent each day? Who said, ''Business is a combination of war and sport''. How did Amazon.com and Volvo get their names? Which are the world''s most valuable brands? This book gives the answers to all the above questions and many more with sections that include some of the biggest firms and biggest bankruptcies.

內容簡介：

How many billion spam emails are sent each day? Who said, ''Business is a combination of war and sport''. How did Amazon.com and Volvo get their names? Which are the world''s most valuable brands? When and what was the Mississippi bubble? What did Xerox get seriously wrong in the 1970s? Which company ''exists to benefit and refresh everyone it touches''? How much do the best paid hedge fund managers earn? Which brand of coffee claimed to be ''Good to the last drop''? And how do you avoid seven years of bad sex in Germany? Full of facts and figures about all aspects of business, this miscellany gives the answers to all the above questions and many, many more with sections that include the biggest firms and biggest bankruptcies, business blunders and bad boys, leading management thinkers and past business giants, inventors and inventions, and famous patents. For anyone who needs proof that you can combine business with pleasure, here it is. ''Some regard private enterprise as if it were a predatory tiger to be shot. Others look upon it as a cow to be milked. Only a handful see it for what it really is - the strong horse that pulls the whole cart'' - Winston Churchill.

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