《Teach Yourself Successful Selling》 - Roger Brooksbank - Hodder & Stoughton Genera - 香港大書城

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『英文書』Teach Yourself Successful Selling

書城自編碼： 2955581
分類：簡體書→原版英文書
作者： Roger Brooksbank
國際書號(ISBN)： 9780340987230
出版社： Hodder & Stoughton Genera
出版日期： 2009-03-27

頁數/字數： 144
書度/開本： 197x129x10mm 釘裝： Mixed medi

售價：HK$ 105.0

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編輯推薦：

Learn from an expert in 52 easy lessons how to get that sale, from opening to closing! With an accompanying CD, this is a handy carry-in-the-pocket guide to top selling techniques.

內容簡介：

Learn how to hone your selling skills and close more sales with this easy to read guide written by someone with extensive experience of every aspect of selling and marketing in the international arena. Based on the five stage OIMCO selling model it covers : -Opening-phase selling skills, including taking control of your selling space and sizing up the customer - Interviewing-phase selling skills, including asking open-style questions , listening actively and triggering your customer''s imagination - Matching-phase selling skills , including applying the SELL formula, translating benefits into real money and mastering the art of storytelling -Closing-phase selling skills, including tuning in to buying signals, manufacturing a close and perfecting the art of silence - Objection-handling-phase selling skills, including conditioning yourself positively to objections, pre-handling predictable objections and playing CATCH with every objection raised All neatly summed up in 52 skill honing sections, with skill-enhancing exercises, to perfectly suit a busy life in sales.

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