《The Game Changer: How Every Leader Can Drive Everyday Innovation》 - A.G. Lafley; Ram Charan - Profile Books Ltd - 香港大書城

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『英文書』The Game Changer: How Every Leader Can Drive Everyday Innovation

書城自編碼： 2955482
分類：簡體書→原版英文書
作者： A.G. Lafley; Ram Charan
國際書號(ISBN)： 9781846681622
出版社： Profile Books Ltd
出版日期： 2008-08-14

頁數/字數： 320
書度/開本： 234x153x26mm 釘裝： Paperback

售價：HK$ 157.5

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編輯推薦：

Shows that innovation can become a reliable and repeatable game-changer for businesses in different areas of the organisation, from the CEO''s desk to the everyday activities of each employee.

內容簡介：

It is by making innovation an intimate, intentional part of the business that A. G. Lafley - the Jack Welch of the 21st century - has recently transformed Procter & Gamble from a $39 into a $76 billion dollar company that touches more than 3 billion people around the world. On the brink of collapse when he joined in 2000, it became a model for growth and innovation. In this inspiring and practical book Lafley explains how making innovation more than just a stand-alone activity enabled him to turn around growth, productivity and the bottom line. As this book shows, innovation can become a reliable and repeatable game-changer for any business in all areas of the organisation, from the CEO''s desk to the everyday activities of each employee. By using new insights and easy-to-relate-to stories from P&G and other companies - describing, for example, the best way to brainstorm, and the ''innovation portfolio'' - this book is destined to become as influential as "Good to Great" and as Charan''s own bestseller, "Execution".

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