《Emerging Markets: Lessons for Business Success and the Outlook for Different Markets》 - Nenad Pacek; Daniel Thorniley - Profile Books Ltd - 香港大書城

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『英文書』Emerging Markets: Lessons for Business Success and the Outlook for Different Markets

書城自編碼： 2955331
分類：簡體書→原版英文書
作者： Nenad Pacek; Daniel Thorniley
國際書號(ISBN)： 9781861978431
出版社： Profile Books Ltd
出版日期： 2007-07-01

頁數/字數： 256
書度/開本： 222x144x27mm 釘裝： Hardback

售價：HK$ 238.0

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編輯推薦：

Shows you how to avoid mistakes other companies have made and how to detect weaknesses in emerging market strategies. This title looks at: why successful companies often fail in emerging markets; the need to manage expectations and for thoroughness; assessing political risk and the economic environment; and, getting the corporate structure right.

內容簡介：

Business opportunities in China, Russia, East Asia and Eastern Europe, including Turkey, offer increasing rewards if you get it right - and disaster if you get it wrong. Using the real experiences of companies wherever possible to illustrate the points it makes, this extensively updated and revised second edition of this book is aimed at both managers who are involved in entering emerging markets for the first time and managers who are already operating in them. It will serve as a guide on how to avoid mistakes other companies have made and how to detect weaknesses in current emerging market strategies. It looks at: why successful companies often fail in emerging markets; the need to manage expectations and for thoroughness; assessing political risk and the economic environment; getting the corporate structure right; issues concerning acquisitions and joint ventures; making the most of tax and other incentives; market research challenges and marketing dilemmas; reaching the local market; human resources - myths and realities; and, ethical issues and corporate social responsibility.

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