If starting a company is difficult, leading a company once the
business has caught fire is infinitely more so. Thousands of
startups each year approach the dangerous transition that Doug
Tatum calls No Man’s Land—when they are too big too be considered
small but still too small to be considered big.
Tatum offers the navigational rules these companies need, and
valuable case studies of emerging growth businesses that succeeded
or failed during No Man’s Land.
關於作者:
Doug Tatum is Partner and Chairman Emeritus
of Tatum, LLC, the nation’s largest and fastest growing financial
and technology executive services and consulting firm. He currently
serves as Chairman and CEO of the Co-Investment Partnership, a
private equity fund. He is a recognized expert on entrepreneurial
growth businesses and has testified before Congress concerning the
issues faced by growing companies. He lectures widely and lives on
a farm.
目錄:
Acknowledgments
Preface
Introduction
Too Big to Be Small, Too Small to Be Big
Market Misalignment
Outgrowing Your Management
Outgrowing Your Model
Outgrowing Your Money
The Fifth M
Beyond Growth
A National Treasure
Appendixes
Notes
Index