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| 內容簡介： |
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本书从宏观、中观、微观三个层面全面总结和梳理数字经济现象与规律。宏观视角围绕数字社会，对数字生产、消费、市场及安全进行了全方位解读，掌握数字经济运转的底层逻辑;中观视角聚焦数字时代的产业，详细阐述数字产业化、数据价值化、产业数字化、治理数字化把握产业发展的趋势与治理;微观视角深入数字时代的企业，探讨数字化的管理、运营、转型与创新，为企业在数字浪潮中找准方向、实现突破提供指引。
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| 關於作者： |
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朱磊，男，经济学博士。澳大利亚悉尼大学访问学者。历任中国社会科学院研究室主任、研究员，南开大学教授、博士生导师，闽南师范大学教授，厦门大学研究员，福耀科技大学教授。截至2024年，出版12部学术著作。主持或参加国家及省部级课题20余项，包括国家社会科学基金一般、重点及重大课题。发表SSCI、CSSCI核心期刊学术论文合计70余篇，《人民日报》署名文章等时政论文300余篇。曾获中央部委办感谢证书、全国台湾研究优秀学术成果奖、南开大学人文社科优秀成果奖等荣誉。多次接受中央人民广播电台、中国中央电视台、中国国际广播电台、新华社、人民网、中新社、《解放日报》等媒体采访。
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| 目錄：
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上册
导 论··················································································· 1
一、学科体系 ········································································· 10
（一）研究对象 ···································································· 11
（二）内涵界定 ···································································· 15
（三）学科交叉 ···································································· 45
（四）理论框架 ···································································· 49
二、研究意义 ········································································· 57
（一）理论发展 ···································································· 57
（二）学科融合 ···································································· 59
（三）实践应用 ···································································· 60
（四）学科建设 ···································································· 61
三、研究目标 ········································································· 67
（一）理论层面 ···································································· 67
（二）经济层面 ···································································· 68
（三）社会层面 ···································································· 69
（四）技术层面 ···································································· 69
1数字经济概论（上册）
四、研究方法 ········································································· 72
（一）传统分析方法 ······························································ 74
（二）新兴技术方法 ······························································ 78
（三）实验研究方法 ······························································ 82
（四）跨学科研究方法 ··························································· 85
第一部分 宏观视角：数字时代的社会 ······································· 92
一、数字生产篇 ······································································ 94
（一）数字技术 ···································································· 94
（二）数字生产力 ································································204
（三）数字生产关系 ·····························································231
（四）数字生产要素 ·····························································259
二、数字消费篇 ·····································································291
（一）数字生活 ···································································291
（二）数字健康 ···································································356
（三）数字文化 ···································································379
（四）智慧城市 ···································································417
三、数字市场篇 ·····································································433
（一）电子商务 ···································································433
（二）数字贸易 ···································································454
（三）数字金融 ···································································469
（四）数字投资 ···································································485
四、数字安全篇 ·····································································489
（一）数字安全 ···································································490
（二）监管沙盒 ···································································496
（三）数字秩序 ···································································500
（四）数字主权 ···································································503
下册
第二部分 中观视角：数字时代的产业 ···································· 507
一、数字产业化 ·····································································508
（一）通证经济 ···································································521
（二）共享经济 ···································································527
（三）平台经济 ···································································534
（四）零工经济 ···································································540
二、数据价值化 ····································································547
（一）数据采集 ···································································550
（二）数据确权 ···································································575
（三）数据定价 ···································································582
（四）数据流转 ···································································589
三、产业数字化 ·····································································594
（一）数字渗透率 ································································595
（二）农业数字化 ································································603
（三）制造业数字化 ·····························································620
（四）服务业数字化 ·····························································626
四、数字化治理 ·····································································632
（一）数字产业政策 ·····························································634
（二）数字技术伦理 ·····························································642
（三）国家数字治理 ·····························································653
（四）国际数字治理 ·····························································660
第三部分 微观视角：数字时代的企业 ····································· 669
一、数字化管理 ·····································································670
（一）数字化战略 ································································672
3数字经济概论（上册）
（二）数字化领导 ································································682
（三）数字化组织 ································································691
（四）数字化控制 ································································701
二、数字化运营 ·····································································715
（一）数字化生产 ································································716
（二）数字化营销 ································································725
（三）数字化人力 ································································736
（四）数字化财税 ································································745
三、数字化转型 ·····································································755
（一）战略目标转型 ·····························································757
（二）业务流程再造 ·····························································767
（三）组织技术变革 ·····························································778
（四）数据治理优化 ·····························································786
四、数字化创新 ·····································································795
（一）技术产品创新 ·····························································796
（二）用户体验创新 ·····························································805
（三）商业模式创新 ·····························································813
（四）组织文化创新 ·····························································821
参考文献············································································· 833
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