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| 內容簡介： |
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本书是一本语言服务行业的实务手册，分八章论述了语言行业多元化的发展之道。第一章为序言，介绍了本书写作与出版的背景。第二章对多元化概念进行定义，探讨多元化对语言行业及译员的影响。第三至第第六章分别聚焦语言行业四种不同的多元化策略，包括语言业务多元化、非语言业务多元化、被动多元化和跨行业多元化。第七章分析了夹缝中求生存的独特多元化策略，列举了四个行业创新的典型案例。第八章为结论，作者基于各位从业者的经验分享，总结了多元化发展战略，梳理自由译员面临现状，对未来发展提出了建议。本书为自由译员提供了提升自身价值的独特视角，还为有意进入该行业的人提供了宝贵的指示和启发。
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| 目錄：
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Foreword Annamaria Arnall
Chapter1 The story behind this book:An introduction
Chapter 2 Defining diversification:What is it，anddowe need it
Industry trends and consequences for translatorsAnne-Marie Colliander Lind
Interview with Nataly Kelly
Diversification-choice or necessity Anne DiamantidisInterview withFelicity Mueller
A freelancer speaks out on trendsin thetranslationindustry Oleg Rudavin
A language service provider‘s take on diversificationJane Freeman
Diversification-not optional，but imperativePritam Bhattacharya
Chapter 3 Linguistic diversification:Expanding your portfolioaround your coreservice of translation
Post-editing of machine translation Lori Thicke
Interview with Tineke Van Beukering
Editing of non-native texts Jeana M.Clark
Interview with Sheila Wilson
Voice-over Martina Heine-Kilic
Subtitling Felicity Mueller
Interview with MelissaMcMahon
Transcription Karolina Kastenhuber
Terminology services Diana Brandle
Transcreation PercyBalemans
Copywriting Alessandra Martelli
Cross-cultural consulting Tea C.Dietterich
Interview with Clare Gallagher
Linguistic validation NoraTorres
Online language teaching Vanda Nissen
Interview with LauraBall
An interpreter’s story Eva Hussain
Chapter4 Extra-linguistic diversification:Developing new
business strategies
Project management Meike Lange
Interview withAlberto Ferreira
Strategic alliances Sam Berner
Interview with Attila Piróth
Blogging and social networking CatherineChristaki
Interview with Corinne McKay
Social media and online marketing Olga Arakelyan
Diversificationthrough specialization Valerij Tomarenko
Interview with FernandoD.Walker
Diversifying your client base Inge Boonen
Interview withJudy Jenner
Chapter 5 Passive diversification:Income through productization
Publications Joy Mo
Interview with Luke Spear
Continuingprofessional development Lucy Brooks
Online training courses DésiréeStaude
Chapter6 External diversification:Specialized services forlanguage serviceproviders and fellowtranslationprofessionals
Coaching and business training MartaStelmaszakTeaching and public speaking Konstantin Kisin263CAT tool consulting Nicole Kelle
Websites and web-related servicesMagdalena Dziatkiewicz
Multilingual desktop publishing and optical character
recognition services Jaber Maycid
Chapter7 Distinctive diversification:Creating a unique niche
Case study 1:Moxs Blog Alejandro Moreno-Ramos
Case study 2:Translator PayPaul Sulzberger
Case study 3:Translators without Borders
Interview with Lori Thicke
Case study 4:Rainy LondonBrandingInterview with Valeria Aliperta
Chapter 8 Conclusion:Freclance translator-quo vadis
Interview withLisa Carter
List of contributors
Index
About the author
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