新書推薦：
《
成为作家（畅销全球90余年，新手写作必读指南）
》
售價：HK$
64.9
《
帝国的生意 商业、政治与英国东印度公司的诞生（一部展现公司与国家交织共生的扩张史）
》
售價：HK$
107.8
《
十日终焉7：极道
》
售價：HK$
52.8
《
蒋百里的一生
》
售價：HK$
75.9
《
AI应用革命（用AI将所有产业重做一遍。覆盖20+行业场景，分析新生玩家生存法则，构建高效商业新模式）
》
售價：HK$
85.8
《
抗日战争：1937—1945
》
售價：HK$
151.8
《
理想国译丛072：欧洲告急：丘吉尔、奥威尔与自由之战
》
售價：HK$
107.8
《
AI风暴：中美博弈与全球新秩序（创新中国书系）
》
售價：HK$
75.9
|
| 內容簡介： |
|
本书是由浙大城市学院国际文化旅游学院主力研究员、中国旅游研究院（文化和旅游部数据中心）工商管理博士后侯平平撰写。基于价值链理论、产业链理论和产业融合理论探究航旅融合的动因、路径、模式，并为今后的航旅融合发展提出了实践对策。本书不仅为航旅融合的理论体系构建了相对完整的框架，同时也提出了更加可行更有实操性的实践建议，丰富了航旅融合的相关研究，为今后航旅融合的发展提供了有力的理论基础及实践参考。
|
| 關於作者： |
|
侯平平，安徽阜阳人，浙大城市学院国际文化旅游学院教师，助理研究员，管理学博士。毕业于南开大学旅游与服务学院，中国旅游研究院（文化和旅游部数据中心）博士后。主要研究领域为旅游企业管理、旅游者行为。在国内外专业期刊发表论文20余篇，主持省部级和校级课题3项，参与国家社会科学基金项目、文化和旅游部项目、世界旅游联盟项目、地方旅游部门及文旅企业委托项目等20余项。
|
| 目錄：
|
第1 章 绪 论 ·······································································1
1.1 研究背景与问题提出 ·······················································1
1.2 研究目的、意义与创新 ·················································· 13
1.3 研究方法 ···································································· 18
1.4 研究内容与思路 ··························································· 21
1.5 本章小结 ···································································· 25
第2 章 理论基础与文献综述 ··················································· 26
2.1 概念界定 ···································································· 26
2.2 理论基础 ···································································· 31
2.3 产业融合的相关研究 ····················································· 34
2.4 航空和旅游产业的相关研究 ············································ 39
2.5 文献述评 ···································································· 49
2.6 本章小结 ···································································· 52
第3 章 航空和旅游产业融合动因研究 ······································· 54
3.1 航空和旅游产业融合基础 ··············································· 54
3.2 航空和旅游产业的关系 ·················································· 58
3.3 航空和旅游产业融合动因 ··············································· 67
3.4 本章小结 ···································································· 74
第4 章 航空和旅游产业融合路径与模式研究 ······························ 76
4.1 价值链解构与重构 ························································ 76
4.2 航空产业和旅游产业融合路径 ········································· 78
4.3 航空产业和旅游产业融合模式 ········································· 85
4.4 航空和旅游产业融合效应 ··············································· 93
4.5 本章小结 ···································································· 97
第5 章 航空和旅游产业融合国际案例研究 ································· 98
5.1 途易集团 ···································································· 98
5.2 泰国国际航空公司 ·······················································103
5.3 案例分析总结 ·····························································106
5.4 本章小结 ···································································107
第6 章 航空和旅游产业融合国内案例研究 ································108
6.1 春秋集团航空和旅游产业融合 ········································109
6.2 上航旅游集团航空和旅游产业融合 ··································132
6.3 同程集团航旅融合模式 ·················································136
6.4 案例分析总结 ·····························································139
6.5 本章小结 ···································································140
第7 章 研究总结与展望 ························································142
7.1 研究结论与讨论 ··························································142
7.2 研究贡献与启示 ··························································147
7.3 研究局限与展望 ··························································154
参考文献··············································································156
|
|
購物車/收銀台(0) | 在線留言板
| 付款方式
| 運費計算
| 聯絡我們
| 幫助中心 |
加入書簽
HOME
新書上架
