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《剑桥标准商务英语教程(第2版)》(Business Benchmark Second Edition)是一套由剑桥英语教学者编著的商务英语教程,每个级别都包含学生用书(附自学手册)和教师用书各一册,互为补充。本教程围绕当前职场中常见的主题设置学习单元,涵盖商务用语和商务技能,通过有针对性的指导和反复练习,帮助学生提高商务环境中的英语实际运用能力。本教程既可用于商务英语课堂教学,也适合那些即将踏入职场或已工作的学习者使用。
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| 內容簡介: |
《剑桥标准商务英语教程:教师用书(第2版)》分为初、中、高三个级别。
來源:香港大書城megBookStore,http://www.megbook.com.hk 本书每个单元都提供了详细的教学指导建议,方便教师备课。列示学生用书中各单元的练习与BEC考试中各题型的对应关系,使考生明确备考方向。附有学生用书中练习题的答案及BEC考试真题答案。另外,书中还包含了丰富的可影印的资料,如课堂补充活动和案例分析,并附有教学建议和答案。
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| 目錄:
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Acknowledgements 5
Introduction 6
Management
Unit 1: Corporate culture
Exam reference and unit notes 8
Photocopiable activity: Time management 9
Answer key 12
Transcript 12
Unit 2: Leaders and managers
Exam reference and unit notes 13
Photocopiable activity: Management problems 14
Answer key 16
Transcripts 17
Unit 3: Internal communications
Exam reference and unit notes 18
Photocopiable activity: Bad bosses 19
Answer key 21
Transcript 23
Unit 4: Chairing meetings
Exam reference and unit notes 24
Photocopiable activity: Case study: Spenfeld 25
Answer key 28
Transcript 29
Competitive advantage
Unit 5: Customer relationships
Exam reference and unit notes 30
Photocopiable activity: Case study: Curiosity Tours 31
Answer key 34
Transcript 36
Unit 6: Competitive advantage
Exam reference and unit notes 37
Photocopiable activity 1: Attention to pricing 38
Photocopiable activity 2: The competitive advantage game 40
Answer key 44
Transcripts 45
Unit 7: A proposal
Exam reference and unit notes 46
Photocopiable activity 1: Relocating 47
Photocopiable activity 2: Compound nouns quiz 48
Answer key 49
Transcript 50
Unit 8: Presenting at meetings
Exam reference and unit notes 51
Photocopiable activity 1: Catalinas presentation 52
Photocopiable activity 2: A proposal for marketing ice-cream 53
Answer key 54
Transcript 55
Advertising and sales
Unit 9: Advertising and customers
Exam reference and unit notes 56
Photocopiable activity: Case study: Country Club 366 57
Answer key 59
Transcript 60
Unit 10: Advertising and the Internet
Exam reference and unit notes 61
Photocopiable activity: Case study: Fred-Winter-Homes 62
Answer key 64
Transcripts 65
Unit 11: Sales reports
Exam reference and unit notes 67
Photocopiable activity: A sales report 68
Photocopiable sample answer: A sales report 70
Answer key 71
Transcript 72
Unit 12: The sales pitch
Exam reference and unit notes 73
Photocopiable activity: Breakthrough performance 74
Answer key 75
Transcripts 77
Finance
Unit 13: Forecasts and results
Exam reference and unit notes 79
Photocopiable activity: Investigating a company 80
Answer key 81
Transcript 82
Unit 14: Financing the arts
Exam reference and unit notes 84
Photocopiable activity: Business options 85
Answer key 87
Transcripts 87
Unit 15: Late payers
Exam reference and unit notes 90
Photocopiable activity 1: Letter-writing quiz 91
Photocopiable activity 2: Useful phrase for letters 93
Answer key 95
Transcripts 96
Unit 16: Negotiating a lease
Exam reference and unit notes 97
Photocopiable activity: Negotiation strategy: avoiding pitfalls 98
Answer key 99
Transcripts 100
The work environment
Unit 17: Workplace atmosphere
Exam reference and unit notes 102
Photocopiable activity: Attitudes to work 103
Answer key 104
Transcript 105
Unit 18: The workforce of the future
Exam reference and unit notes 107
Photocopiable activity: Women in senior management 108
Answer key 110
Transcripts 111
Unit 19: Productivity
Exam reference and unit notes 113
Photocopiable activity: Constraints on productivity 114
Answer key 116
Transcript 117
Unit 20: Staff negotiations
Exam reference and unit notes 119
Photocopiable activity: Negotiating points 120
Answer key 122
Transcripts 123
Corporate relationships
Unit 21: Corporate ethics
Exam reference and unit notes 126
Teachers Resource Book activity: Business quiz 127
Answer key 130
Transcript 131
Unit 22: Expanding abroad
Exam reference and unit notes 132
Photocopiable activity: The investment game 133
Answer key 134
Transcripts 134
Unit 23: An overseas partnership
Exam reference and unit notes 136
Answer key 137
Transcripts 138
Unit 24: A planning conference
Exam reference and unit notes 139
Photocopiable activity: Giving short presentations 140
Answer key 143
Transcripts 144
Exam skills and Exam practice
Answer key 145
Transcripts 149
Appendix: The common European Framework 155
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