Unit 1Career Management1
Text A： Career Management and Development 3
Text B： How to Create Employee Loyalty 8
Unit 2Marketing15
Text A： The 7Ps of Marketing 17
Text B： Brand Rehab 25
Unit 3Corporate Culture31
Text A： Corporate Culture： Cornerstone of Success 33
Text B： Building a Googley Workforce 39
Unit 4Competition45
Text A： Porters Five Forces Model： Analyzing the Competition 47
Text B： Nike Through the Lens of Porters Five Forces 54
Unit 5Merger and Acquisition61
Text A： Essence of Merger and Acquisition 63
Text B： Why a YahooAOL Merger Makes Sense 70
Unit 6Entrepreneurship77
Text A： Entrepreneurship： the Fundamentals 79
Text B： Four Personality Traits of Successful Entrepreneurs 84
Unit 7Innovation89
Text A： Innovation： Definition, Concepts and Examples 91
Text B： Googles Prototype SelfDriving Car 95
Unit 8Finance99
Text A： How Stocks Work 101
Text B： Rate Cut Adding to Global Uncertainty 106
Unit 9Accounting111
Text A： Balance Sheet, Income Statement, and Statement of Cash Flows 113
Text B： Interim Report： Chairmans Letter 118
Unit 10Economics123
Text A： GDP： the Definition 125
Text B： IMF World Economic Outlook 129
Unit 11International Trade133
Text A： Two Leading Debates in International Trade 135
Text B： China Moves up the Exports Value Chain 141
Unit 12ECommerce149
Text A： Electronic Commerce： into the Third Wave 151
Text B： Understanding ECommerce Versus MCommerce 156
Unit 13Quality161
Text A： Principles of Quality 163
Text B： Quality Management for the Future 167
Unit 14Operation173
Text A： Enterprise Resource Planning 175
Text B： Beating the Supply Chain Challenge： Interview with SMTC Corporation 180
Unit 15Globalization185
Text A： Understanding Your Globalization Penalty 187
Text B： Walmarts Foreign Expansion 19２
Key to Exercises196
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