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| 內容簡介： |
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黄静编著的《跨文化商务交际英语》是“国际商务英语本科核心课程教材系列”，针对跨文化交际课程编写。跨文化交际是商务英语专业的重要课程之一。本教材共16单元，涵盖了跨文化商务交际的主要内容。通过学习本教材，学生可以学习到跨文化商务交际过程中常用的英语，同时还了解掌握跨文化商务交际的基本理论和基本交际技巧。
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| 目錄：
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Unit1 关于文化
Part Ⅰ Reading
Text 1 Culture and Communication
Text 2 Culture in Business Communication
Part Ⅱ Listening
The Role of Intercultural Communication
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit2 理解商务交际
Part Ⅰ Reading
Text 1 Becoming an Effective Business Communicator
Text 2 Cross-Cultural Verbal Communication Styles
Part Ⅱ Listening
Cultural Differences in Business Communication
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit3 跨文化交际概述
Part Ⅰ Reading
Text 1 Your Brain on Culture
Text 2 How to Manage Intercultural Communication
Part Ⅱ Listening
Cultural Studies and Social Change
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit4 当今跨文化国际理论
Part Ⅰ Reading
Text 1 Dominant Theories in Intercultural Business Communication
Text 2 Cultivating A Global Mind-set
Part Ⅱ Listening
Intercultural Communication Competence
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit5 跨文化交际中的商务礼仪
Part Ⅰ Reading
Text 1 Greetings, Introductions, and Business Cards
Text 2 Conversational Customs and Manners
Part Ⅱ Listening
Dining and Tipping
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit6 跨文化价值观
Part Ⅰ Reading
Text 1 Cultural Values in Business and Society
Text 2 Different Values Systems
Part Ⅱ Listening
Equities and eBay--Culture Gets in the Way
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit7 跨文化交际中的语言因素
Part Ⅰ Reading
Text 1 Role of Language in Intercultural Communications
Text 2 Lingua Franca and Message Comprehension
Part Ⅱ ListeningII0
Language, Logic, and Communication
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit8 商务交际中的文化多样性
Part Ⅰ Reading
Text 1 Cultural Diversity at Workplace
Text 2 Enhancing Intercultural Communication in the Workplace
Part Ⅱ Listening
Current Trends in the Global Workplace
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit9 跨文化对商务交际的影响
Part Ⅰ Reading
Text 1 Social Hierarchies Affect Effective Intercultural Business
Communication
Text 2 Office Customs and Practices
Part Ⅱ Listening
Customary DemeanorBehavior
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit10 跨文化对商务交际的影响
Part Ⅰ Reading
Text 1 Leadership Challenges in A Globally Intercultural World
Text 2 Cross-Cultural Dimensions of Decision Making
Part Ⅱ Listening
Human Resources Management HRM in Business
Communication
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit11 跨文化交际障碍
Part Ⅰ Reading
Text 1 About Intercultural Communication Barriers
Text 2 High-context and Low-context Cultures
Part Ⅱ Listening
Behavioral Barriers to Communication
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit12 如何应对跨文化交际
Part Ⅰ Reading
Text 1 Cross-cultural Communication Strategies
Text 2 Managing in Multicultural Teams
Part Ⅱ Listening
Intercultural Communication and Conflict Management
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit13 跨文化管理
Part Ⅰ Reading
Text 1 How A Global Mindset Translate to Bottom-line Results?
Text 2 Why Cross-cultural Communication Is Critical to Virtual
Teams and How to Overcome the Intercultural
Disconnect?
Part Ⅱ Listening
Being Culturally Sensitive
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit14 跨文化谈判
Part Ⅰ Reading
Text 1 Communicating and Negotiating across Cultures
Text 2 The Phases of Intercultural Negotiation
Part Ⅱ Listening
Communication and Style of Negotiating
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit15 跨文化营销
Part Ⅰ Reading
Text 1 Cultural Dynamics in Assessing Global Markets
Text 2 Cultural Knowledge
Part Ⅱ Listening
Required Adaptation
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
Unit16 跨文化交际面临的挑战
Part Ⅰ Reading
Text 1 The Challenge and Opportunity of Intercultural Cooperation
Text 2 Information Technology and Global E-communication
Part Ⅱ Listening
Becoming Culture Savvy in Cross-cultural Environment
Part Ⅲ Chinese Summary
Part Ⅳ Word Study
Part Ⅴ Exercises
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