新書推薦：
《
势能效应：从小范围成功到大规模胜利的5大关键密码
》
售價：HK$
153.3
《
启微丛书——奇士异旅：辜鸿铭还乡记
》
售價：HK$
105.0
《
机器与主权（许煜政治技术论，“递归三部曲”终篇）
》
售價：HK$
92.0
《
高句丽简史
》
售價：HK$
37.8
《
金钱心理学 （全新增订版）
》
售價：HK$
64.7
《
最后一件大事
》
售價：HK$
63.8
《
镜鉴日本：日本经济的经验与教训
》
售價：HK$
86.9
《
资产配置行动指南
》
售價：HK$
63.8
|
| 內容簡介： |
|
赵树旺、栗文达、白杨编著的《新闻传播学专业英语》为中国高校新闻学与传播学专业本科生与研究生专用教材，主要目的为帮助学生学习国际新闻与传播先进经验，中英文双语版，主要内容包括新闻学、报纸、杂志、图书、电台、电视、电影、网络、媒介融合、传播学、传播模式、传播效果等十二章内容，编著原则志在站在学术和媒体发展的前沿，打造同类图书中的精品。
|
| 目錄：
|
Unit 1 Journalism
1 What is Journalism?
2 News Values
3 Normative Theories of Press
Unit 2 Newspaper
1 Who Killed the Newspaper?
2 Making News Pay: Reinventing the Newspaper
3 Newspapers Managers: Who Does What
Unit 3 Magazine
1 The Magazine Industry: Non-news is Good News
2 Reading between the Lines
3 Academic Publishing: Open Sesame
Unit 4 Book
1 Book Categories
2 The Transformation of the Book Industry. Disappearing Ink
3 The Future of Publishing: E-publish or Perish
Unit 5 Radio
1 Five Companies that Will Define the Future of Radio
2 Name That Tune-in: Who Will Emerge as the Future of Radio?
3 International Broadcasters: Waves in the Web
Unit 6 Television
1 Television Companies in the United States
2 Here, There and Everywhere: Television is Spreading in New Directions
3 An Interactive Future
Unit 7 Movie
1 Hollywood''s Big Six are Profiting from Unoriginality
2 Film is Dead? What Else is New?
3 For Hollywood, the Future is Here. It''s Just Not Evenly Distributed
Unit 8 Internet
1 Person of the Year: You
2 The End of Mass Media: Coming Full Circle
3 Social Media: The People Formerly Known as the Audience
Unit 9 Media Convergence
1 Media Convergence
2 Convergence of TV and Computer
3 Vision of Convergence
Unit 10 Communicaiton
1 What is Communication?
2 Human Communication
3 Mass Communication
Unit 11 Communication Models
1 Lasswell''s Model of Communication
2 Osgood-Schramm Model of Communication
3 RileyRiley Model of Communication
Unit 12 Communication Effects
1 Agenda Setting Theory
2 The Spiral of Silence Theory
3 Cultivation Theory
|
|
購物車/收銀台(0) | 在線留言板
| 付款方式
| 運費計算
| 聯絡我們
| 幫助中心 |
加入書簽
HOME
新書上架
暢銷書架
