新書推薦：
《
小狗心理疗愈日记 史努比陪你找到自我主体性 走出艰难时刻
》
售價：HK$
46.2
《
心灵银行 脑科学轻松创造真正的改变 世界级催眠大师约翰卡帕斯送给普通人改写命运的秘密武器
》
售價：HK$
74.8
《
被偷走的尊严：美国保守派的失落、耻辱与奋起（三联·哈佛燕京学术丛书）
》
售價：HK$
85.8
《
尖叫的数学：令人惊叹的数学之美：修订新版（从数学的角度发现不一样的逻辑和处世哲学。随书附赠手账本。）
》
售價：HK$
63.8
《
数学老师没教过的数学
》
售價：HK$
46.2
《
法国在乍得的战争：在非洲的军事干预与非殖民化
》
售價：HK$
107.8
《
西学东渐记（插图本）
》
售價：HK$
85.8
《
新民说·保罗·策兰与勒内·夏尔书信集（1954—1968
》
售價：HK$
75.9
|
| 內容簡介： |
余樟亚编著的《英语广告的人际意义研究》共五 章，主要以韩礼德的系统功能语言学为理论框架，结 合 话语分析的相关理论，对广告语篇在情态系统中体现 的人际意义进行 系统分析，分别从语气、情态、现在时、祈使句结构 、人称代词等五个语 法层面及语言特征入手，探讨了它们如何在英语商业 广告中实现其人 际意义，论证了实现人际意义的渠道的多样性、丰富 性与复杂性。本 研究紧密结合英语教学实际，有助于提高学生的英语 阅读与写作 能力。
本书适合高等院校英语专业教师、研究生及从事 商务英语、广告 设计等相关专业的人士阅读参考。
|
| 目錄：
|
Chapter 1 Introduction
1.1 A brief introduction to systemic-functional linguistics
1.2 The method and data
1.3 Brief structure and arrangement of the book
Chapter 2 English Advertising
2. 1 Definition of advertising and advertising language
2.2 Elements of an advertisement
2.3 Classification and functions of advertising
2.4 Previous studies in advertising language
2.4. 1 The stylistic approach
2.4.2 The sociolinguistic approach
2.4.3 The pragmatic approach
2.4.4 The semiotic approach
2. 4.5 The communicative approach
2.4. 6 The systemic functional approach
2.5 The significance of studying interpersonal IP2 meaning in ads
Chapter 3 Literature Review and Theoretical Foundation
3.1 A brief introduction on the study of IP meaning
3.2 Main aspects in IP meaning
3.2.1 The four basic speech roles roles of addressers and the addressees
3.2.2 The Mood
3.2.3 Modality
3.3 Multiple means to realize IP meaning
3.4 IP meaning at the discourse level
3.5 The context theory
3.5.1 The beginning of the study of context
3.5.2 Context of culture and context of situation
3.5.3 Halliday''s viewpoints of context
3.6 Halliday''s theory of register
3.6.1 The development of register theory
3.6.2 Features of register theory
3.7 The relationship between meanings and contextual variables
3.8 Tenor in advertisements
Chapter 4 The Realization of IP Meaning in Advertising Discourse
4. 1 Interpersonal meaning of mood adjuncts .
4.1.1 Interpersonal functions of mood adjuncts usually used in ads
4. 1.2 Summary
4.2 Interpersonal meaning of modal auxiliaries
4.2.1 IP functions of modal auxiliaries usually used in ads
4.2.2 Summary
4.3 Interpersonal meaning of English tense
4.3.1 Tense and linguistic modality
4.3.2 Tense as interpersonal relationship marker
4.3.3 Summary
4.4 IP meaning of imperative structures in ads
4.4.1 Imperative meaning expressed through imperative sentences
4.4.2 Imperative meaning expressed through modals
4.4.3 Imperative meaning conveyed through the structure "Let meusyou... "
4.4.4 Imperative meaning realized through "if" structure
4.4.5 Imperative meaning through interrogative sentences
4.4.6 Elliptical sentences in advertisements
4.4.7 Summary
4.5 Interpersonal meaning of personal pronouns
4.5.1 Interpersonal functions of various pronouns used in ads
4.5.2 Summary
Chapter 5 Conclusion and Suggestion for Further Research
5.1 Conclusion
5.2 Implications
5.3 Suggestions for further research
Appendix Corpus of Advertisements
Bibliographies
|
|
購物車/收銀台(0) | 在線留言板
| 付款方式
| 運費計算
| 聯絡我們
| 幫助中心 |
加入書簽
HOME
新書上架
暢銷書架
