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| 內容簡介： |
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《商务英语泛读》系列教材以《国家中长期教育改革与发展规划纲要》为指导，以高校培养高素质、应用性人才为目标，结合高校教学和商务活动实际情况，精选语料，科学编排。本教材为第一册，共设计十个单元，主题涵盖企业组织与管理、企业文化与职场关系、人力资源管理、商务公文、商务会议、商务谈判、商务礼仪、商务旅行、营销策略、财务管理与控制等。本教材适合高校商务英语专业或其他相关专业学生及国际商务从业人员自学、参考。
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| 目錄：
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Unit One Company Organization and Management
Part One Lead-in and Warming-up
Part Two Texts
Text A: What Management Is and Why Management Is Needed
Text B: Time for the "Big Small" Company
Part Three Business Simulation
Part Four Fun Time
Unit Two Corporate Culture and Office Relationship
Part One Lead-in and Warming-up
Part Two Texts
Text A: Create a Positive Corporate Culture
Text B: Dealing with an Office Relationship
Part Three Business Simulation
Part Four Fun Time
Unit Three Human Resources Management
Part One Lead-in and Warming-up
Part Two Texts
Text A: In-service Training
Text B: Job Satisfaction and Job PromotionRaise in Pay
Part Three Business Simulation
Part Four Fun Time
Unit Four Business Documents
Part One Lead-in and Warming-up
Part Two Texts
Text A: Introduction of Business Documents
Text B: Differences between Business Letters and Business E-mail
Part Three Business Simulation
Part Four Fun Time
Unit Five Business Conferences
Part One Lead-in and Warming-up
Part Two Texts
Text A: Conducting Effective Business Conferences
Text B: Business Conference Handout, Report and Etiquette
Part Three Business Simulation
Part Four Fun Time
Unit Six Business Negotiation
Part One Lead-in and Warming-up
Part Two Texts
Text A: The Steps of Business Negotiation
Text B: The Acceptance Must Be Unconditional
Part Three Business Simulation
Part Four Fun Time
Unit Seven Business Etiquette
Part One Lead-in and Warming-up
Part Two Texts
Text A: Business Etiquette in Pacific Rim Countries
Text B: Etiquette and Business Etiquette
Part Three Business Simulation
Part Four Fun Time
Unit Eight Business Travel
Part One Lead-in and Warming-up
Part Two Texts
Text A: How to Plan for Business Travel
Text B: Business Travel Etiquette
Part Three Business Simulation
Part Four Fun Time
Unit Nine Marketing Strategy
Part One Lead-in and Warming-up
Part Two Texts
Text A: Marketing Strategy and Marketing Mix
Text B: Branding and Advertising
Part Three Business Simulation
Part Four Fun Time
Unit Ten Finance Management and Control
Part One Lead-in and Warming-up
Part Two Texts
Text A: Finance Management and Control
Text B: Accounting
Part Three Business Simulation
Part Four Fun Time
参考答案
参考文献
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