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| 內容簡介: |
本书是海南省“十二五”规划特色重点教材之一,共两册。《新视界大学英语·高职高专精品系列:综合英语阅读教程(第2册)》为职业素质篇,以职业生涯发展为主线,使学生在学习英语语言的同时,了解职业规划的重要性以及实现人生职业目标应具备的知识、技能和素质,是一部选材实用、可读性强、操作性高的高职英语教材。
本书共12个单元,包括职业探索、职业规划、企业文化、如何成为企业优秀员工、做出色的中层管理者以及成功自主创业等。教材内容简洁、系统,对指导学生树立正确的职业观和价值观具有积极的意义。
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| 目錄:
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Unit One Get Your Career Started
Text A Career Planning
Text B Self-assessment
Text C Career Exploration
Unit Two Know About the Company
Text A Corporate Culture
Text B The Functions of Corporate Culture
Text C The Corporate Culture of McDonald''s
Unit Three Be an Excellent Employee
Text A The Attributes of a Good Employee
Text B How to Be a Good Employee
Text C Critical Factors in Success
Unit Four Be a Skillful Employee
Text A How to Make Your Boss Like You
Text B Managing Your Motions at Work
Text C How to Work with People You Don''t Like
Unit Five Detail Means Creation
Text A How the Japanese Do Things Differently
Text B Ethical Business Practices at Johnson Johnson.
Text C Wang Yung-ching——Legend of a Century
Unit Six Ignorance of Details Leads to Failure
Text A Colgate''s Distasteful Toothpaste
Text B How Yahoo China Missed Out in China
Text C Coca-Cola Deleting "Classic" from Coke Label
Unit Seven Be a Successful Administrator
Text A The Role of the Manager
Text B The Qualities of a Good Administrator
Text C Elements of Communication
Unit Eight Skills of Management
Text A Successful Management: The Key to Business Growth and
Expansion
Text B New Supervisor: Prepare for Your Changed Role
Text C Management Styles of Warren Buffet
Unit Nine Teamwork
Text A Team Building: The Seeds of Excellence
Text B How to Build a Teamwork Culture
Text C Teamwork and Team Building Essentials
Unit Ten Start a Business
Text A How to Choose and Start Your Own Business
Text B How to Become a Successful Businessman
Text C John D. Rockefeller: Anointed with Oil
Unit Eleven Tactics of Running an Enterprise
Text A Sam Walton: 10 Rules for Building a Successful
Business
Text B Proper Financing and Financial Controls
Text C Leveraging Limited Human Resources
Unit Twelve Successful Entrepreneurs
Text A Harvey Mackay——"Mr. Make Things Happen"
Text B Investment Genius: Warren Buffett
Text C Beauty Creator: Mary Kay
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