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| 內容簡介： |
本书围绕一整套商务活动展开，以真实的商务情景为线索，涵盖迎接外商、宴请、安排行程、电话联系、召开会议等日常商务活动，包括建立业务关系、询盘、发盘、价格磋商、成交、支付、装运、理赔等主要业务环节，同时讨论了岗位与职业、商展等与现代商务活动紧密相关的话题，强化学生的听、说、读、写、译等基本技能。本书共14个单元，每个单元围绕主题，采取任务型训练，通过5个教学模块——听说训练、实用阅读、案例分析、拓展阅读、文化沙龙来提高教学的灵活性和趣味性，强化学生英语基本功的培养。
來源：香港大書城megBookStore,http://www.megbook.com.hk
本书既适用于高职高专商务英语专业的教学，也可作为相关经济贸易专业的专业英语教材，还可用作商界人士自学培训用书。
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| 目錄：
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Unit 1 Meeting a Trade Delegation
Part Ⅰ Listen and Talk
Part Ⅱ Reading
Effective Strategies for International
Negotiato Ⅰ
Part Ⅲ Case Study
Status Inquiries
Part Ⅳ Additional Reading
Effective Strategies for
International Negotiato Ⅱ
Part Ⅴ Culture Salon
Rules of Interaction
Unit 2 Business Dinner
Part Ⅰ Listen and Talk
Part Ⅱ Reading
Chinese Cuisine
Part Ⅲ Case Study
Invitation Cards Lette
Part Ⅳ Additional Reading
Eating in the USA
Part Ⅴ Culture Salon
Table Manne
Unit 3 Factory Tou and Sightseeing
Part Ⅰ Listen and Talk
Part Ⅱ Reading
Travel Broade Executive Minds
Part Ⅲ Case Study
Short Company Profiles
Part Ⅳ Additional Reading
Welcome to Beijing
Part Ⅴ Culture Salon
Travel Agency
Unit 4 Establishing Business Relatio
Part Ⅰ Listen and Talk
Part Ⅱ Reading
How to Establish Business Relatio
Part Ⅲ Case Study
Lette of Establishing Business
Relatio
Part Ⅳ Additional Reading
EU-China Relatio
Part Ⅴ Culture Salon
How to Establish and Keep Business
Relatiohips with the Arabs
Unit 5 Enquiries and Offe
Part Ⅰ Listen and Talk
Part Ⅱ Reading
Cross-cultural Negotiating
Part Ⅲ Case Study
Lette of Enquiries and Offe
Part Ⅳ Additional Reading
Asking Questio
Part Ⅴ Culture Salon
Conceding and Bargaining
Unit 6 Counter Offer
Part Ⅰ Listen and Talk
Part Ⅱ Reading
On Price
Part Ⅲ Case Study
Lette of Counter-offer
Part Ⅳ Additional Reading
Business Customs of the United
States
Part Ⅴ Culture Salon
Counter Offer
Unit 7 Terms of Payment
Part Ⅰ Listen and Talk
Part Ⅱ Reading
Terms of Payment
Part Ⅲ Case Study
Lette of Credit
Part Ⅳ Additional Reading
Bill of Exchange or Draft
Part Ⅴ Culture Salon
Business on the Internet
Unit 8 Business Contracts
Part Ⅰ Listen and Talk
Part Ⅱ Reading
The Business Contract
Part Ⅲ Case Study
Writing a Business Contract
Part Ⅳ Additional Reading
The Export Sales Contract
Part Ⅴ Culture Salon
How to Express Your Thanks
Unit 9 Delivery of Goods
Part Ⅰ Listen and Talk
Part Ⅱ Reading
Shipment
Part Ⅲ Case Study
Shipping Advice
Part Ⅳ Additional Reading
Bill of Lading
Part Ⅴ Culture Salon
History-Containerization
Unit l0 Complaints and Claims
Part Ⅰ Listen and Talk
Part Ⅱ Reading
Complaints and Claims
Ⅰ
Part Ⅲ Case Study
Lette of Making Complaints and
Settlement of Claims
Part Ⅳ Additional Reading
Complaints and Claims
Ⅱ
Part Ⅴ Culture Salon
What do Business Ethics Bring
to J J
Unit 11 Commodities Fair
Part Ⅰ Listen and Talk
Part Ⅱ Reading
China Yangling Agricultural Hi-tech
Fair
Part Ⅲ Case Study
Meeting Address
Part Ⅳ Additional Reading
Exhibition and Its Classification
Part Ⅳ Culture Salon
Background of China Import and Export
Commodities Fair
Unit 12 Meeting
Part Ⅰ Listen and Talk
Part Ⅱ Reading
Conducting Effective Meetings
Part Ⅲ Case Study
Minutes
Part Ⅳ Additional Reading
The United Natio Conference on Trade
and Development
Part Ⅴ Culture Salon
What Should a Secretary Do for
People at the Meeting?
Unit 13 Telephone Calls
Part Ⅰ Listen and Talk
Part Ⅱ Reading
Ten Things Never in Your Business
Calls
Part Ⅲ Case Study
A Telephone Message
Part Ⅳ Additional Reading
Effective Telephone Call
Part Ⅴ Culture Salon
Preparing for a Telephone Call
Unit 14 Jobs and Caree
Part Ⅰ Listen and Talk
Part Ⅱ Reading
When Losing a Job Mea Losing Your
Identity
Part Ⅲ Case Study
Job Application
Part Ⅳ Additional Reading
Career Planning
Part Ⅴ Culture Salon
Presenting Youelf Successfully
References
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