Imagine the benefits to be gained from a pool of employees who
act as though they own the business: greater motivation, increased
productivity, and a supercharged desire to succeed. As a young
entrepreneur who turned a small PR business into a highly
successful, international communications firm, Jennifer Prosek has
experienced firsthand the power of instilling an ''owner''s mind-set''
in every employee. In "Army of Entrepreneurs", Prosek presents an
easy-to-follow action plan any company large or small can use to
build a workforce dedicated to generating new business, creating
new products and services, and sustaining growth. Filled with
inspiring examples, the book shows readers how to: motivate, train,
and reward their employees; provide everyone from interns to
executives with the skills and support they need; and refresh and
evaluate the program over time for continuous results. Great
businesses aren''t built by a single leader or rainmaker. This book
shows how to transform any workforce into a profit-generating army
and reap the rewards.
關於作者:
JENNIFER PROSEK is the founder and CEO of CJP Communications,
an award-winning international public relations and financial
communications consultancy with offices in New York, Connecticut,
and London. In 2009, Prosek was named an “Emerging Power Player” by
PR Week magazine. CJP Communications was recognized as one of the
“Top Places to Work in PR” by PR News in 2009 and named “Small
Agency of the Year” in 2008 by The Holmes Report.