1Introduction
1.1Background of the research
1.2Aims of the study and research questions
1.3Approach to the study
1.4Data collection
1.5Organization of the book
2Literature Review
2.1Introduction
2.2Origins and development of intertextual theories
2.2.1Bakhtin and intertextuality
2.2.2Kristeva and intertextuality
2.2.3Foucault and intertextuality
2.2.4Fairclough and intertextuality
2.3Studies on corporate identity construction
2.3.1Definition of corporate identity
2.3.2Relevant studies
3Analytical Model of Intertextuality in Corporate Identity Construction
3.1Introduction
3.2Theoretical foundations
3.2.1Intertextuality on the textual dimension
3.2.2Intertextuality on the thematic dimension
3.3Intertextual analysis model in the present study
3.3.1Textual intertextuality
3.3.2Thematic intertextuality
4Textual Intertexuality in Corporate Identity Construction
4.1Introduction
4.2Quotations
4.2.1Different types of quotations
4.2.2Direct Speech
4.2.3Indirect Speech
4.2.4Narrative Report of Speech Acts
4.3Rhetorical devices
4.3.1Rhetorical principles
4.3.2Allusion to literature
4.3.3Reference
4.3.4Parody
4.3.5Stylistic metaphor
5Thematic Intertextuality in Corporate Identity Construction
5.1Introduction
5.2Cohesive intertextuality
5.2.1Synonymy
5.2.2Hyponymy
5.2.3Meronymy
5.3Presupposition intertextuality
5.3.1Propositional modes
5.3.2Propositional expressions
5.3.3Propositional functions
5.4Extended metaphorical intertextuality
5.4.1Metaphorical representations
5.4.2Metaphorical modes
5.4.3Mapping relations
5.5Summary
6Conclusion
References
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