Chapter 1 Introduction to E-business
1.1 Definition of E-business
1.2 Understanding to E-business
1.3 Key Drivers to E-business
1.4 Types of E-business
1.5 Impact of E-business
1.6 Development of E-business
1.7 Trends of E-business
Summary
Questions
Projects
Chapter 2 E-business Mechanism and Models
2.1 Definition of E-business Model
2.2 Major B2C Business Model
2.3 Major B2B Business Model
Summary
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Chapter 3 The Intemet
3.1 Introduction to the Internet
3.2 Key Aspect of the Internet
3.3 New Development of the Internet
3.4 The Internet''s Impact on Business
Summary
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Chapter 4 Web
4.1 Introduction to Web
4.2 Common Technology of Web
4.3 Web''s information Function
4.4 Web''s Impact on Business
Summary
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Chapter 5 Electronic Business Safety
5.1 Introduction to EB Safety
5.2 Core Technology of EB Safety
5.3 Safety Certification of EB
5.4 Security Protocol
5.5 Realization of EB Safety
Summary
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Chapter 6 Online Marketing
6.1 Introduction to Online Marketing
6.2 Online Marketing Theory
6.3 Diverse Strategies of Online Marketing
6.4 Related Factors of Online Marketing
6.5 Implementation of Online Marketing
Summary
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Chapter 7 Logistics
7.1 Introduction to Logistics
7.2 Third-party Logistics
7.3 Common Technology of Logistics
7.4 Supply Chain
7.5 Logistic and E-business
Summary
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Chapter 8 E-payment
8.1 Introduction to Traditional Payment
8.2 Introduction to E-payment
8.3 Types of E-payment
8.4 Online Banking
Summary
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Chapter 9 Newest of E-business
9.1 Web 2.0
9.2 Mobile E-business
9.3 Social Business
Summary
Questions
Projects
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