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| 內容簡介： |
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本书是在党的二十大指明“深入实施科教兴国战略、人才强国战略、创新驱动发展战略”，各高校贯彻“三个融合”，加强创新创业教育，以及中国国际大学生创新大赛的大背景下，由多所高校的创新创业专家和企业导师联合编写的一本活页式教材。 教材从大学生参与创新创业大赛的实践视角，按“赛教一体”的理念，把课程学习和实践分为“双创唤醒”“方向锁定”“项目打磨”和“项目呈现”四大模块，旨在帮助大学生理解“创新精神”和“企业家精神”，使创新、创造成为习惯和发展的内驱动力；基于大学生实际，从社会痛点和需求中发现创新领域和创业机会，形成自身的创业实践项目；运用设计思维，针对痛点需求提出创新性解决方案，设计切实可行的商业模式；并在创新创业大赛中呈现项目，从而做到“以赛促学”“以赛促教”和“以赛促创”。教材配有大量活页工具、案例分析，以引导学生在结构化思维和实例基础上打开思路，高效设计，聚焦产出。
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| 關於作者： |
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唐蓉萍，兰州石化职业技术大学教授，教务处处长，数次获教学和科研奖项，研究方向为创新创业教育。
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| 目錄：
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模块一 双创唤醒
第一章 唤醒创业意识·················································································.2
第一节 走进创新创业···········································································.2
一、创新 ······················································································.2
二、创业 ······················································································.3
三、企业家与企业家精神·································································.5
第二节 寻找创业初心···········································································.7
一、从“马斯洛需求层次理论”到职业生涯五层次理论··························.7
二、人生的两个视角·······································································.7
三、人生的两种精神·······································································.8
第三节 从大学生创业到高质量就业·························································10
一、现代人与“乌卡时代”······························································10
二、企业用人素质要求的改变···························································10
三、创客 ······················································································11
第四节 创业启动四要素········································································12
一、初创团队要考虑的四要素···························································13
二、四要素对应的理论工具······························································14
第二章 孕育创新思维·················································································15
第一节 走进创新思维···········································································15
一、创新思维················································································16
二、智慧转化的四个阶段·································································16
三、从职业能力与就业能力看创新思维···············································17
第二节 创新思维新“方向”··································································17
一、突破思维障碍··········································································17
二、方向性思维·············································································18
第三节 激发创新思维的方法··································································21
一、发散思维与头脑风暴·································································21
二、平行思维与六顶思考帽······························································23
·VI II.
第三章 巧用创新方法·················································································26
第一节 点滴中的创新方法·····································································27
一、类比型创新法··········································································27
二、组合型创新法··········································································28
三、盒内创新法·············································································29
四、Scamper 奔驰创新法··································································32
第二节 设计思维简介···········································································36
一、设计思维················································································36
二、设计思维者的特点····································································39
第三节 TRIZ 方法 ···············································································40
一、TRIZ 方法概述·········································································40
二、40 个发明原理 ·········································································41
三、39 个工程参数和矛盾矩阵 ··························································42
第四章 强化创新能力·················································································44
第一节 从不同人眼中看创新··································································44
一、业内人士看创新·······································································44
二、创新的基本方式·······································································45
三、创新的挑战与机遇····································································45
四、如何推动创新··········································································46
第二节 创意与创新训练········································································46
一、创意的训练方法········
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