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| 內容簡介： |
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Corporate Social Responsibility （CSR） refers to an enterprise''s management philosophy that at the same time of creating profits to stakeholders it needs to assume responsibilities to its employees， customers， suppliers， community and society， including adhering to laws and regulations and business ethical principles， ensuring production safety and health， protecting labor benefits， protecting environments and natural resources， supporting philanthropy， and protecting disadvantaged groups， etc. CSR can be divided into four levels such as economic， legal， ethical and altruistic.Any business should be socially responsible， should not harm others and should create social benefits.In today''s relationship era， an enterprise''s actively taking social responsibilities to build a harmonious relationship with stakeholders like employees， customers， supplies and competitors，community and society is becoming a key factor for maintaining its long-term competitiveness and sustainability. In other words， an enterprise that creates benefits to society is actually creating benefits to itself. Otherwise， those firms that help others succeed will be more successful themselves.So it is necessary for modern businesses to integrate social responsibility targets into their ongoing business activities as a long-term strategy， which will ensure the long-term maximization of investors''benefits fundamentally.Corporate Social Responsibility （CSR） refers to an enterprise''s management philosophy that at the same time of creating profits to stakeholders it needs to assume responsibilities to its employees， customers， suppliers， community and society， including adhering to laws and regulations and business ethical principles， ensuring production safety and health， protecting labor benefits， protecting environments and natural resources， supporting philanthropy， and protecting disadvantaged groups， etc. CSR can be divided into four levels such as economic， legal， ethical and altruistic.Any business should be socially responsible， should not harm others and should create social benefits.In today''s relationship era， an enterprise''s actively taking social responsibilities to build a harmonious relationship with stakeholders like employees， customers， supplies and competitors，community and society is becoming a key factor for maintaining its long-term competitiveness and sustainability. In other words， an enterprise that creates benefits to society is actually creating benefits to itself. Otherwise， those firms that help others succeed will be more successful themselves.So it is necessary for modern businesses to integrate social responsibility targets into their ongoing business activities as a long-term strategy， which will ensure the long-term maximization of investors''benefits fundamentally.
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| 關於作者： |
朱文忠，博士、教授、博士生导师。河南大学外语系文学学士，英国南安普敦大学管理学院MBA硕士，中山大学管理学院企业管理博士，英国兰卡斯特大学访问学者。历任中国工商银行二级中高级管理职位，曾任广东外语外贸大学国际商务英语学院副院长，研究生处副处长，商学院副院长兼MBA教育中心执行主任，现任商学院执行院长、教授、博士生导师，兼任《国际经贸探索》和《广东财经大学学报》期刊英文编辑，广东省社会责任研究会副秘书长，广东省人力资源研究会副会长，中国企业管理研究会企业文化委员会副主任。具有复合型教师特色，全英或双语讲授《当代商业概论》、《管理学》、《商业伦理》、《当代商业伦理与社会责任》、《国际结算》、《商业银行管理》等课程，其中《当代商业概论》获评国家双语教学示范课程和省级精品课程，《当代商业伦理与社会责任》获评国家和省级精品视频公开课程，《商业伦理》获评省级研究生示范课程。英国政府志奋领奖学金获得者。主要研究方向：企业社会责任研究、商务英语教育研究。近年发表论文数十篇，其中SCI、EI期刊论文4篇，CSSCI期刊论文20多篇，彼人大复印资料全文转载3篇，被《新华文摘》转载1篇；出版专著3本、编著和教材7本，其中国家十一五规划教材1本，省级精品教材1本，完成或在研各类项目多项。
本书的其他三位作者，王敏、刘世平和程霞是广东外语外贸大学高级翻译学院的2015级硕士研究生。
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