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| 內容簡介： |
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本书是一本商务与经济数学的基础教材，主要面向经济学、工商管理专业的低年级本科生。浅显易懂的语鲜活丰富的案例，华丽清新的图表，灵活多样的栏目都彰显了本书为读者着想的独具匠心．拉近了数学与读者的心理距离，使得学习商务与经济数学的过程更为顺畅有趣。
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| 關於作者： |
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伊恩·雅克曾是考文垂大学数学与信息科学学院高级讲师，他在讲授经济学、商学和会计学的数学方法方面具有相当丰富的教学经验。
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| 目錄：
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PREFACE
GUIDED TOUR OF THE TEXTBOOK
GUIDED TOUR OF THE ONLINE RESOURCES
INTRODUCTION: Getting Started
NOTES FOR STUDENTS: HOW TO USE THIS BOOK
CHAPTER 1 Linear Equations
SECTION 1.1
Introduction to algebra
1.1.1 Negative numbers
1.1.2 Expressions
1.1.3 Brackets
Key Terms
Exercise 1.1
Exercise 1.1"
SECTION 1.2 Further
algebra
1.2.1 Fractions
1.2.2 Equations
1.2.3 Inequalities
Key Terms
Exercise 1.2
Exercise 1.2"
SECTION 1.3 Graphs of
linear equations
Key Terms
Exercise 1.3
Exercise 1.3"
SECTION 1,4 Algebraic
solution of simultaneous linear equations
Key Term
Exercise 1.4
Exercise 1.4"
SECTION 1.5 Supply and
demand analysis
Key Terms
Exercise 1.5
Exercise 1.5"
SECTION 1.6
Transposition of formulae
Key Terms
Exercise 1.6
Exercise 1.6"
SECTION 1.7 National
income determination
Key Terms
Exercise 1.7
Exercise 1.7"
Formal mathematics
key Terms
CHAPTER 2 Non-linear Equations
SECTION 2.1
Quadratic functions
Key Terms
Exercise 2.1
Exercise 2.1"
SECTION 2.2
Revenue, cost and profit
Key Terms
Exercise 2.2
Exercise 2.2
SECTION 2.3 Indices and
logarithms
2.3.1 Index notation
2.3.2 Rules of indices
2.3.3 Logarithms
2.3.4 Summary
Key Terms
Exercise 2.3
Exercise 2.3
SECTION 2.4 The
exponential and natural logarithm functions
Key Terms
Exercise 2.4
Exercise 2.4
Formal mathematics
key Terms
CHAPTER 3 Mathematics of Finance
SECTION 3.1
Percentages
3.1.1 Index numbers
3.1.2 Inflation
Key Terms
Exercise 3.1
Exercise 3.1"
SECTION 3.2
Compound interest
Key Terms
Exercise 3.2
Exercise 3.2
SECTION 3.3 Geometric
series
Key Terms
Exercise 3.3
Exercise 3.3
SECTION 3.4 Investment
appraisal
Key Terms
Exercise 3.4
Exercise 3.4
Formal mathematics
key Terms
CHAPTER 4 Differentiation
SECTION 4.1 The
derivative of a function
Key Terms
Exercise 4.1
CHAPTER 2 Non-linear Equations
SECTION 2.1
Quadratic functions
Key Terms
Exercise 2.1
Exercise 2.1"
SECTION 2.2
Revenue, cost and profit
Key Terms
Exercise 2.2
Exercise 2.2
SECTION 2.3 Indices and
logarithms
2.3.1 Index notation
2.3.2 Rules of indices
2.3.3 Logarithms
2.3.4 Summary
Key Terms
Exercise 2.3
Exercise 2.3
SECTION 2.4 The
exponential and natural logarithm functions
Key Terms
Exercise 2.4
Exercise 2.4
Formal mathematics
key Terms
CHAPTER 3 Mathematics of Finance
SECTION 3.1
Percentages
3.1.1 Index numbers
3.1.2 Inflation
Key Terms
Exercise 3.1
Exercise 3.1"
SECTION 3.2
Compound interest
Key Terms
Exercise 3.2
Exercise 3.2
SECTION 3.3 Geometric
series
Key Terms
Exercise 3.3
Exercise 3.3
SECTION 3.4 Investment
appraisal
Key Terms
Exercise 3.4
Exercise 3.4
Formal mathematics
key Terms
CHAPTER 4 Differentiation
SECTION 4.1 The
derivative of a function
Key Terms
Exercise 4.1
Exercise 4.1
……
CHAPTER 5 partial Differentiation
CHAPTER 6 Integration
CHAPTER 7 Matrices
CHAPTER 8 Linear programming
CHAPTER 9 Dynamics
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